Authoria Appoints Paul Baier as Senior Vice President of Products

Authoria, Inc., the world leader in personalized, Web-based human resource communication, today announced the appointment of Paul Baier to senior vice president of products.  Baier is responsible for the engineering, product management, corporate development and the company’s overall product and technology strategy and direction. 

"Paul has proven that his unique combination of broad-based business experience and technology foresight is perfect for driving the next stage of product development at Authoria," said Tod Loofbourrow, president and CEO of Authoria. "His demonstrated leadership at Excara, Open Market and AOL, experience in portals and B2B commerce, as well as general business skills and extensive product management experience are a tremendous asset to Authoria as we work to increase the value of our human resources communication solutions and grow our business."

In previous roles, Baier was the founder and CEO of Excara, a software solution company for online business, which evolved into an e-commerce solution for manufacturers.  Excara was a product of Baier’s experience in business-to-business e-commerce for Open Market, an enterprise software company and early pioneer in e-commerce, where he was director of the business-to-business division.  Prior to Open Market, Paul was director of small business content at America Online (AOL).  In all three roles, Paul defined and successfully launched significant new products. In addition, Paul was also director of business development at Charles River Ventures, a top-tier venture capital firm also based in Waltham, where he established critical relationships with CIOs for the benefit of the firm, as well as building a pipeline of new portfolio and investment leads for the firm.

"Authoria is providing a new way for organizations to communicate with their employees and managers, and is providing a path to strategic growth for the human resources function," said Baier. "More and more HR professionals are realizing technology solutions can reduce the transactional component of their business, allowing them to pursue more strategic initiatives and provide a greater overall contribution to their organizations.”

About Authoria
Authoria is the world leader in personalized, Web-based human resource communication. Authoria HR is the knowledge application standard in the software industry. Over one hundred and fifty organizations worldwide rely on Authoria to dramatically improve employee communication while streamlining costs. Authoria's knowledge applications manage and communicate human resource information to millions of people at some of the world's largest companies, including Boeing, Motorola and Wells Fargo. Among Authoria's partners are industry-leaders PeopleSoft, Towers Perrin, IBM BCS and Accenture. Based in Waltham, MA, Authoria has been ranked four times by Inc. Magazine as one of America's fastest-growing private companies and has been recognized by Deloitte & Touche in the New England Fast 50 four times and the National Fast 500 three times. For more information, please visit www.authoria.com.

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